Thomas Chang | Meeting Amazon.com's Former Chief Scientist, Dr. Andres Weigend

Today, four of my classmates and I decided to drive over to Adobe's Convention Center in San Jose to hear Amazon's former Chief Scientist Officer speak about the growth and utilization of "social data." As we waited for the talk to begin, we helped ourselves to some pizza and wine in the reception area along with the some other 40 to 50 attendees. I saw a tall man walk towards my friends and I, immediately greeting us with a smile. At the time, I had no idea who he was but instinctively smiled back, welcomed him into our conversation asking, "where are you from?" and introduced him to my friends: Jeff, Stefan, Hilla and Abdul. Eventually, I realized that he was actually the keynote speaker, Dr. Andreas Weigend, because he whimsically leaned over to me and asked, "Hmm, what should I talk about?"

During the presentation, Andreas clearly outlined "8 Rules for Revolutionaries."

1.) Stop segmenting your customers:

2.) Become part of your customers' digital identities:

3.) Liberate your data:

4.) Don't worry, be messy:

5.) Focus on metrics that matter, your customers - not your accountants:

6.) Embrace information symmetry:

7.) Build your product for the social FAA era:

a. Does it help people make better decisions

b. Make it easy for people to contribute

c. Does it help people collaborate

d. Does it help people get attention

8.) Internalize the changed social norms of your costumers:

After the talk, a crowd of people were trying to speak with Adreas while my friends and I quietly socialized with the other attendees there, meeting employees from such companies like Yahoo and Microsoft. Shortly after, Stefan came tapping our shoulders to inform us that Andreas had invited us to have dinner with him that night.

Rare personality of utter kindness, social vibrance and inspiring intellect.

The significant change in comparison to the past.

Kept telling me that he was glad I came because he believed the psychology field of discipline held many of the keys to solving society's problems - bridging the technological advances with humans, understanding how people think in pursuit of improving human rights, political turmoil and cultural tolerance.

Invited my friends to dinner, then went out for a drink. "Drink before you drive" he would joke. (Notes continued...)

Thomas Chang | Friends and Stories

The people I've come to befriend and spend time with has been the larger highlights with the last few weeks. Rather than mentioning each adventure by event, I decided to divide the anecdotes according to each friend because they all have a distinct story behind my meeting them. Therefore, some events may overlap.

Abdulrahman: Abdul is an upcoming MIT freshman from Saudi Arabia. He has a curiosity that manifests in his relentless questions. As well, he has a dry type of a humor that has kept me laughing literally everyday. My friend Javier and I gave him the nickname of "The Pimp" for reasons I'm unsure of - it has just become something we found funny because he is nothing like a "pimp." We tend to laugh every time he's addressed as so because in reality, he's respectful, intelligent and

Ani:

Javier:

Larry Chiang:

Professor Tom Kosnik (Tom):

Andres:

Alex Stark:

Sourabh:

Today, like everyday I spend here at Stanford, has been action-packed. Our task over this weekend is to begin forming a team we'd like to work with on a collectively-determined venture. After class, we immediately started to sift through the crowd of people, asking our peers' about their backgrounds, skills and potential ventures they would like to pursue.

I had invited a friend I met the previous day who seemed interested in entrepreneurship Alex. We quickly formed a team between Andres, Alex, myself and two other indian girls.

Among us 10, we scheduled a meeting that night at 8:30pm to get a better idea of what types of teams and ventures we're interested in committing to. We met in a dormitory study room and after we settled down around the table, I suggested that we took turns briefly illustrating their backgrounds, their skills and primary venture idea a team could potentially pursue. My friend Andres, with a background in electrical engineering, began first and expressed that he didn't have a particular venture idea - likewise, willing to help a team with marketing or business development. I was next up and decided that I would like to put Vunia on the table for consideration. I described that Vunia is a venture my friend and I have recently been working on that allowed web browser supported video communication. We had finished the prototype and most of the next steps would include finalizing the design, ready for users and marketing.

Thomas Chang | Experience: Stanford

Every person I meet is so enthusiastic about learning, creating things and venturing towards what they love doing. I'm taking a course called Entrepreneurship Technology with Dr. Thomas Kosnik - though today, he demanded we addressed him as "Tom" instead - and the professor-in-resident is Larry Chiang who is a quite known blogger as well as author of "What they don't teach in Stanford Business School." The structure of the class is all about practice, application of theories and execution. It's great because it's no longer about simply memorizing theories. They bring in real-world Silicon Valley entrepreneurs in to speak and after every class, we gather outside of class to share ideas and network.

Today, Larry Chiang literally gave the class the assignment to crash a VC party. He, himself, was not even invited. So my friend Andres and Alex decided to carpool there. The address led us to some enclosed neighborhood road lined with gates on both sides and multi-million dollar estates behind them.

Thomas Chang | Culture: "My conversation with the middle aged woman"

I met a middle aged woman at a casual social gathering and found myself immersed in the conversation we had started. She was an adviser to the Chinese medical council, assigned to study in the United States for a year to research and write. Fortuitously through our perspectives toward the seemingly-remote topic of organ transplants, the conversation actually helped shed some light on how my life in the United States has shaped some of my paradigms. Our views were nonetheless rooted from the values of two very different histories and nations so I suppose it wasn't a completely remote comparison.

The morning of that day, though my flight back to Seattle from college for the summer duration was set for that afternoon of May 6th, 2011, I was confronted with a postponed flight shortly after I arrived at the airport. I rescheduled another flight for the next morning and anticipated on spending the night there since I didn't have a ride back to campus. Fortunately, I soon got a call from my friend, Shen Lin, who simply wanted to say goodbye but I told him about my dilemma so he kindly offered to give me a ride back to campus. I was so thankful.

Best of all, the international graduate house we called the "3333" was throwing an end-of-the-year party that evening so we had one more night to say all of our goodbyes. For that reason, I was glad my flight was postponed. It became a night I still remember as being quite sentimental because it was my last year at that college, spent with friends and experiences I'll never forget. As well, I had the chance to spend one last night with Emma, a young MBA student I had grown considerably close to over that past semester.

Upon meeting some familiar and new faces at the party, I also met a women who introduced herself to me as a scholar from China having been assigned to study in the law and philosophy department though her focus was medical based. She was only one of the many Chinese writers, teamed-up to work on a book about medical ethics. To describe her, I am guessing her age was about 40-years old, stood about 5'2" and spoke with a distinctively fragile and modest voice that only left me to listen and respond with the utmost respect in return. Though beneath her modesty, I could sense an enormous amount of wisdom, not to mention her previous position as a professor and her impressive degrees in law, medicine and philosophy...

She explained to me that her role in writing the collectively-built book was to find out what the American view on organ transplants pertained to. At which point, I learned that some seemingly simple medical ethics in developing parts of China were noticeably different from Americas'. This spurred medical leaders in China to send researchers like herself to learn more about these differences and in what practices they could adopt.

Basically, she expressed her impression of the American view towards organ transplants - specifically regarding whose decision should it be to offer or donate one's organ to another. And the general American consensus is that people should be given complete freedom to decide what hey want to do with their organs. I concurred with the American view but was surprised when the woman mentioned that it was different in China... I listened intently.

She explained that in some less developed regions of China, the idea of organ transplants required the consensus of the individuals' parents. While the parents and child were obligated to provide their organ to the counter-party if a surgical transplant was needed, the offering of an organ to a non-family member was actually frowned down upon. This was the part that perplexed me for a moment so I asked her why that was the case. She described how traditional views towards children is that, as a creation of their parents, their body is a reminiscent of their parents' and ancestors' bodies. To give away an organ to a non-family member without the consent of the parents was seen as a disrespectful act towards the family.

This is when recollections kicked in on the topics I learned at Berkeley and personal experiences as a Chinese-American. [CONTINUED...]

footnote:

Independent decision in America, same with most other things like studies and careers (my preference)

Shine some light on the western influences on myself

Difference between Chinese and English names (written order)

education paradigm shift

furious

Walt Ruggles

ADHD

self-fulfilling phenomenon

east coast/southern culture (labeling)

negative exclusivity - harvard

http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded#at=634

Thomas Chang | Idea: Planting Seeds

Outlining and illustrating the idea for a platform that combines user-focused social networking and simplified blogging. For the [I.]First Part, I'll describe the platform's architecture then in the [II.]Second Part, explain the rationalization behind it's design.

[Part I.] Architecture

a.) Header: Bridgeye Header will always remain universal - even to non-registrants. Only includes links to Profile, Searchbox, Account and Sign Off for initial launch.

b.) Profile: The Profile is an entirely separate entity focused all about the person. The profile picture is on the right portion of the template. The left portion contains information and photo.

c.) Times: The three main feeds are: [1.] Personal Times: This feed contains all posts by the individual user. [2.] Connection Times: This feed contains all post by the user and their legitimate connections. [3.] Universal Times: This feed contains post that have been upvoted from 10% of the users' connections.

[Part II.] Reasons for designing the platform in those structures:

I intentionally wanted to experiment with the concept of transparency, minimal personalization, collective activity and a more complex infrastructure. However, over time, I think those are mistakes - I’m beginning to realize those are actually the major causes of Bridgeye’s poor attraction. Those are currently Bridgeye’s weaknesses. No one is utilizing the tools within the website, staying on the site or sharing because of two main reasons: 1.) the site is not simple and 2.) privacy and personalization was not emphasized.

We must not waste any more time on Bridgeye adding trivial functions. The structure is the underlying issue. However, that is not to say we must close Bridgeye. We can keep Bridgeye up while we work on the next project. And even then, we can use codes and algorithms for the new project; a project that addresses simplicity, privacy and personalization.

A large consideration for the type of product, I plan to construct a product that combines blogging with social media where personal profiles and a users’ ability to choose who can view their information is emphasized. All types of public or friend feeds will be eliminated - stripped down to the bare functions of putting information into a profile and searching and connecting with other friend’s profiles. This will be similar to facebook’s roots but the interface will be designed differently and individual user focused. Each user will be able to see updates from each of their friends who’s profiles are pooled together as several widgets. But when the small profiles are clicked, it will bring them to the user’s full profile. Every update from any user will move their small profile up. Later, we may consider incorporating a personal feed, friend feed and a world feed. The world feed will be posts that have been highly rated from personal or friend feeds.

a.) Although the marketing niche is "interests" it must revolve around friends/connections (professions, hobbies, music, etc). However, must start simple: Only a.)Header and b.)Profile will exist for beta. Header includes Searchbox however all Profiles are private until actually request to connect is granted. So we are no longer throwing a user into a pool unknown users and transparency - they choose who will see their information. Bridgeye currently has this functionality but it is not clearly laid out - simplicity and clarity in design is crucial. Individual space and privacy is as well.

b.) By having the three distinct. feeds (Times), it is simultaneously combining the works of blogging and social networking on one platform. Within Personal Times, the user may archive their posts while sharing them with friends in the Connection Times. And if a particular post gains attention from friends in the Connection Times, the friends can upvote it to be shown on the Universal Times which is public to all including non-registered individuals.

Everything great, created by humans, starts with an idea. Since the internet is currently the most universal medium on Earth, providing a web platform where users can share ideas with the world in a focalized structure would be a great catalyst to connecting people with similar endeavors and achieving it's reality.

(under construction -- to be continued...)

Thomas Chang | Idea: Humans

I often get the impression that the human agent is perceived as a separate entity from nature. Possibly our second-level cognition plays a large division between humans and the animal kingdom but in the ultimate scheme, everything is formed with the elements of nature; the universe.

Throughout history, there have been several periods where humans feared technology because it was seen as a threat to their existence which is not a completely irrational concern but the real danger lies in the dismissal of ideas that can better sustain the human race. A recent example is the late 1900's where along with the technological explosion, robots were thought to be innately evil creations. I think a large part of this is spurred by the novels of Hollywood movies. Afterall, this was the theme of popular science fiction films like Terminator and more recently, iRobot. It is how we choose to utilize technology that makes the difference.

The function is the use of tools while the variables are the tools itself. When a human uses a robotic arm to operate brain surgery to save a patient's life, the function is no different from a monkey's use of a rock to crack a nutshell, a beaver's use of branches to build his home or

Thomas Chang | Idea: Behind Advertisement

It used to be that advertisers simply marketed their ads to as many people as possible in hopes that it would attract the most customers. Then as the internet developed, interest tracking became the most dominate method in reaching consumers most likely to follow the particular advertisement. However, the general negative attitudes people develop towards advertisement is just a surface level issue. Underneath, there is an underlying problem beyond what is easily perceivable.

Advertisements are more than just subtle posters, flashing backgrounds or funny commercials; they have the power to influence entire cultures - and not always in the right direction. The way some business schools teach people how to market is to reinforce the current popular culture. They teach to-be business leaders how to "analyze the markets" but what they are really doing is teaching them to blindly chase trends. Mere associations can have devastating affects. Most marketers are simply trained to frame and utilize a popular figure, image or culture in their ads to make an association between the influencer and their product as long as it makes them a profit. Consequently, when little concern for it's effects it has on society, they blindly amplify and reinforce a certain culture in association with what is followed that ultimately threatens the psychological expectations of consumers.

The widespread nature of corporate advertisements can put consumers at risk to conforming with what they perceived to be the overriding values. Though, that's not to say everyone person is susceptible to the negative influences of media. Understanding how to recognize these influences on our cognition can be developed. Those who lack that personal integrity are most prone to the influences of whatever they are hit with in the media whether it be that marketers hinge onto the value of physical appearance in women when trying to sell skin products by implying, "you must use our product in order to look beautiful and be loved as a person" or how marketers might market their beer products to men with the robotic subordination of women in a beer commercial. They are reinforcing and amplifying a negative stereotype creating yet another obstacle in society's positive development. By definition, a business's purpose is to make a profit so often times, this priority subdues marketer's concern for consumers. However, the most important thing to recognize is that doing good and making a profit are not mutually exclusive. So it takes more than strategy to be a good marketer; it takes morally-enforced strategy to make a great business leader.

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Psychology behind influence:

Individuals are more influenced by their social environments than most like to think. Human minds are programmed to experience cognitive dissonance when their mental states are not congruent with their behavior or the social environment. Two ways of solving this is either matching one's attitude with that behavior or changing that behavior to match that attitude. For example, if a student entered a new high school where everyone behaved a certain way in opposition to how that individual acted, he or she will most likely experience cognitive dissonance. For the sake of the case, let's say the school had a rude and aggressive culture while the new student came from a school that valued more and emphasized kindness. One way to reduce this inconsistency between the internal and external states is to conform one's attitude to the opposing behavior by believing that being rude is the appropriate way to act. Now, it matches with the expectations and one will no longer feel the distress of defying the social pressure. However, the other way is to match one's behavior with one's attitude. In order to do this, one must allow their polite behavior to remain connected with their their personal preference of kindness and acceptance. Likewise, for people who have circle of friends who don't use drugs, it is easier for them to develop a healthier lifestyle than those who are brought up in a drug filled environment.

Depending on how well an individual practices the decision making behind what is best for their well-being or other's well-being, it becomes easier and quicker with experience. Attitude to behavior or behavior to attitude, however, is not the static function of good or bad; it is the situation itself. It take analysis beyond face value. For example, if everyone at school were hard workers and kind people, it wouldn't hurt to conform in this situation because it supports one's well being. Likewise, it might not be the best decision to maintain one's lazy and rude behavior in match with the attitude that being uncivilized is preferred. Interpersonally, flocks or herds are more likely to survive if they all acted the same because it creates communal harmony. This is the same way human brains work but the counter is that the way everyone acts is not always for the best interest of that individual so it takes experience in judgement to decide what's best. This is the same reason why young children are most easily influenced because they have not experienced the challenges of deciding whether to conform or hold true to their personal health. In part, this ability to decide at a second level is one aspect that sets humans apart from the animal kingdom. Overtime, guiding and allowing children to make these decision will help them develop greater integrity.

Thomas Chang | Idea: 24/7 Production Shift, Eliminating Sleep-Daytime Compensation

Today, I was sitting in my dorm room reviewing some of the work my friend has finished over night on an online project and an intriguing thought surfaced.

At this point in record [January 21st, 2011], my friend is currently in Vietnam, near Ho Chi Minh City. He's been visiting his family for a few weeks since December but we didn't let that stop us from working on our project. I would eventually find that our loathed separation actually helped us progress significantly faster than if we have had worked in the same location. That is, speaking for the particular phase the project is currently in which requires long hours of individual work. And large credit goes to the miracle of the internet which allowed us to collaborate while at opposite ends of the Earth. Here's how:

I am currently set in Eastern Standard Time, exactly 12 hours behind my friend in Vietnam. What this means is by the time I go to bed at night, he wakes up to start the morning and vice versa. We naturally took advantage of this obstacle by trading off daily assignments while the other slept. Thus the project was being worked on non-stop with no time wasted. In addition, we also frequently had about 2-5 hour overlaps where we were both awake, depending on when we decided to sleep or wake in suit of the project's needs. However, being both awake for these brief overlaps offered us the perfect opportunities to brief each other on what was accomplished that day and what tasks were next in line. So as my friend went to bed for his well-deserved rest, I was fully rested to pick up his work. By night, I would finalize my tasks while he woke for the next morning in Vietnam and we'd again, trade the baton.

At the time, I didn't realize how awesome this system was. What we had unknowingly created was a considerably effective tag-team effort despite our obnoxiously remote locations. Our project was being worked on 24/7 and we never lost any sleep over it; that is, other than the days we intended to stay up late to continue working. All in which, the malevolent grave-shifts were never necessary. In prospect, I thought it would be pretty rad if this system was applied to how some companies operated in the future to maximize productivity without compensating or interfering with an individual's natural day-night circadian rhythm.

This tag-team system would work best in projects that are transparent in nature because most business operations require physical human presence. Rather, this system could be most applicable for projects that involved, for example, software development, architectural designing or in operating a 24/7 customer service line. As well, this system's not a stretch because companies like Cisco are already beginning to develop communication products that allow people from different parts of the world to collaborate seamlessly on projects through virtual technology.

It can easily be expected that in the future, our collaboration tools will be significantly more advanced in allowing people around the world to work together, seamlessly. And if a company had multiple headquarters in different areas of the Earth, this would allow efforts over one project to continue around the clock. All in the while, a tag-team on other side of the world would be readily available to carry on the efforts as the other slept.

Thomas Chang | Dream: Pathological Invasion

Today is Saturday, January 15th, 2011. I unintentionally slept through the day until 6pm in the evening and this is what I dreamt:

I seemed to experience the whole dream in a constantly, intertwining alteration between a third-person limited

perspective - the way you would experience a movie - and 1st person narrative where I experienced the events through my own senses. I was at home and there were explosions and sounds in the sky. My perspective seamlessly transported to a view of the Earth with swarms of shiny black and purple particles being shot towards everywhere that had land or people. I don't think I determined the size of these shiny black and purple objects or particles though they seemed to be in various sizes from thin dust to boulders the size of houses. Back to 1st person perspective, I watched the things shoot down from the sky but before they hit the ground, they exploded into a marvelous array of purple and white light like fireworks. I was seeing this while standing in my backyard. These explosions cover the entire sky. As the things exploded, they turned into smaller pieces and crashed into the sides of houses and crumbled on roof tops. Apparently, I video taped the whole thing and later watched it again.

Then, the scene changed seamlessly to me running around in a large, city-like, modern campus alongside other students and professors in chaos. It was daytime. We seemed to be running aimlessly, not sure whether to panic or continue with our daily functions. I suddenly jumped back to the view of the Earth with black and purple things being shot towards Earth but a close up of the particles showed bacterial-like substances that lurked. Then the perspective jumped back to 1st person and I thought, we need to find what that black and purple stuff are. My thinking was that it was possible this invasion was in the form of chemical warfare. I reasoned that on Earth, during the Cold War, countries agreed amongst each other that they would not use chemicals weapons in ----------- battle because it could threaten the health of the human race, all together. However, whatever the aliens were intending to do, they were not bound by such agreement. Most everyone seemed physically normal despite the current chaos and terror but I thought, maybe the things from the sky were slowly affecting us internally without us knowing. It didn't seem to be a direct extermination but rather, an invasion to control or utilize the resources of our world. Throughout the entire ordeal, the image of actual the actual aliens or agents causing this event never surfaced.

I was then set out to do one thing and that was find someone who knew how I could contact UC Berkeley or Stanford University to tell them to analyze the stuff that fell from the sky and make a diagnostic on how it might affect humans. If we were endanger of a chemical attack, we had to find a cure and keep the people who were not yet exposed to the black and purple explosions, unexposed. The first person I called on my cell while running around, aimlessly, was a friend of mine that currently studies at Stanford. He picked up and plainly said "what's up." I tried to explain the possibility of a chemical invasion and he had to find biologists and chemist at his campus to conduct experiments and diagnostic tests on the black and purple substance. However, the phone connection seemed to break up and he didn't hear. I then resorted to finding someone running around who knew someone at Berkeley. I found a random man who did and gave me the reference number but the person on the other line didn't pick up. I kept trying and found a female student who suggested the professors in the biology department might know so I followed her as we ran through long building hallways to reach the biology department. When we arrived, several professors were present, composed but surely apprehensive what might happen next. I quickly asked them for a number and an elder male professor immediately, without initial context, vocalized the digits of a phone number as I dialed. It rang a few times but again, no one answered.

Suddenly, the scene changed to an abandoned shop with glass walls. I was inside while everyone outside were still running around in confusion. I sensed that aliens were in the area, secretly kidnapping individuals so I hid in the corner where there was an old piano, dusty office chair, some construction materials and large rugged towel. I climbed under the piano and scooted everything in front of me to stay under cover. Peaking out, I saw people outside the glass walls, still running around but gradually, everything seemed to calm down as the government officials on the news told everybody we were not in significant danger and to calm down. While everyone calmed, I seemed to telepathically be urging a message for people to consider the fact that the chemicals may be doing something to our bodies or brains at this moment and we had to find out. What happened next was unclear and confusing but I imagined people were beginning to show the abnormal health signs from breathing in the black and purple dust particles earlier; their skin became thin and sunken. Their eyes darkened and their behavior seemed incoherent. I then imagined a chemical lab where people were analyzing the black and purple things in petri dishes, flasks and graduated cylinders. The scientists concluded that there was a strange reaction when the black and purple dust particles were mixed with human fluids. Specifically saliva and urine.

I suddenly woke up in a frightful state, lying on the floor, in my dark room, next to a heater on my bare stomach. Then I abruptly panicked at the thought of someone or something standing behind me so I quickly turned around to look. No one was there, just the contours of my dark room. I slowly got up off the floor, looked around and made sure I wasn't still dreaming. I have covered my windows with thick sheets from the other night so I couldn't tell whether it was light or dark outside. I checked the time and it was 6pm in the evening, having unintentionally slept through the day.

*The pictures, lined vertically on the upper right are pictures I've selected that closely resemble the visuals I saw in the dream. They are chronologically ordered.*

Thomas Chang | Utilizing Mass Property, Roads and Solar Panels for Future Energy

I thought this installation was really cool. I came across this parking lot during my visit at Palo Alto University. It took me a few rounds around the campus to find the right building so I decided to take a quick snap shot to make use of my aimless driving. What's cool about these solar panels is that it's multi-purpose; it shades from sun, covers from rain and harvests power. Plus, no additional property is required for installation because it's used in the preexisting parking lot. With this, I'm also looking forward to seeing solar-panel "roads" in the future as a ubiquitous feature to our infrastructure. It's exciting to propose the amount of power we can generate from the roads, alone. Maybe even to the extent were nuclear power plants, oil fuel, coal or dams are no longer unnecessary. Engineers are already on their way to developing a "wireless" power source for electronic devices like laptops. If that is possible, it would be a great gateway for cars to also be simultaneously powered while driving on the road. Possibly a "Mutual-Energy Trade" between the millions of pounds of kinetic energy highways endure everyday from cars driving over the cement (which can be replaced with micro-solar plates, bi-functional with UV receptors while converting oscillating pressures into electricity from the moving vehicles above). The"wireless" power transference between internal power transmitters installed underneath the road and the vehicle power receivers can simultaneously trade off. It would become a self-sustaining energy system between road and car. That would be awesome.

Thomas Chang | Personal Book Review: Dr. Gary Small's, "The Naked Lady Who Stood on Her Head"

Without this one book, I would have been assuredly bored during all the flight delays and my waits at the airport and train station. I wanted to recommend this book to anyone who has an interest in psychology. Though the title is a bit strange (I suppose to simply provoke initial interest), I think the author, Dr. Gary Small, did an amazing job expressing his first-hand experiences in the field, offering personal and insightful lessons he has learned throughout his medical career. Beginning from his first-year residency, training at Harvard's Medical Clinic to his work at UCLA's Hospital, he describes his personal development as a med-student, transitioning to psychiatry, trying his hands on research, becoming a husband, father and friend. With humility, humor and compassion he expresses his pursuit to help others through the most mysterious and interesting cases including his own - there's something intimately human about this reading because he dives beyond the magic and 'mind-reading' misconceptions of the fairly-new field of psychology by explaining exactly how he approaches and analyzes each individual's unique case to finding the logical key to their healing.

As shown in the photo above, the book is titled, 'The Naked Lady Who Stood on Her Head' by Gary Small. They sold it for about $25.99 at Borders & Books. Well worth the purchase :)